Latest numbers released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), show that Dubai attracted 12.08 million international overnight visitors in the first nine months of 2019 – a strong 4.3 percent increase in volume growth compared to the same period the previous year.
By catering to both traditional and emerging markets, Dubai has continued to capture share of the international tourist market, thereby further strengthening Dubai’s GDP, and the city’s remarkable consistency in transforming itself to respond to global competition.
The positive performance, which drew over 1.23 million visitors to the city in September, an above-market average increase of 7.3 per cent over the same month in 2018, coincided with Dubai being ranked the fourth most visited city in the world for the fifth year in a row in Mastercard’s Global Destination Cities Index 2019, a clear indication that Dubai is continuously renewing its attractiveness to remain a leading global destination.
Dubai Tourism’s multi-dimensional market-specific strategies and customised campaigns continued to yield tangible results particularly showcasing the city’s ability to reinvent itself and remain ‘top-of mind’ to both new and repeat audiences across regular strongholds – India, Kingdom of Saudi Arabia, United Kingdom and Oman. Together with China that remained the world’s largest tourism volume driver, these five leading feeder countries surpassed the five million threshold for the first nine months of 2019.
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