Malaysia led a powerful delegation under the leadership of the Ministry of Tourism & Culture to Dubai to promote inbound tourist traffic from the Middle East to Malaysia.
Malaysia’s tourism industry has recovered fast in 2016 from the decline in number of arrivals in the previous year, as the number of tourist arrivals to Malaysia in 2016 increased by 4.0% in comparison to the same period in 2015, Malaysia received 26.8 million tourists in 2016 as opposed to 25.7 million tourists in 2015, and the target for this year 2017 is 31.8 million arrivals, to increase until reaching the set goal for the year 2020 of 36 million tourist arrivals, generating 168 billion Malaysian Ringgits.
Dato’ Seri Mohamed Nazri Abdul Aziz also launched an online travel portal titled “Salam Standard Premium” incepted by the Malaysian Islamic Tourism Centre (ITC).
Tourism Malaysia’s tremendous efforts to boost arrivals from this market by highlighting the country’s latest attractions, shopping destinations, family fun, eco adventure and tourism, honeymooners products, and luxury holidays.
Malaysia is considered a unique and must-visit destination as it possesses an amazing blend of nature, culture, and most importantly people, where the various beaches, landscapes, mountains amongst many other tourist attractions testifies to the country’s potential, making it a sought-after destination for tourists from different spectrums, whether for eco-tourism, adventures, diving, or sight-seeing.